Dallas Program^*
October 16, 2010

8:00 am to 9:00 am: Registration and Breakfast

9:00 am to 9:30 am: Introduction and Keynote Address – Michael Moretti, Program Chairman of THE Aesthetic Academy

• Meeting Overview
• Aesthetic Market Forecast
• Practice Survey Results
• Opportunities and Trends in Aesthetic Medicine
• Influence of Media on Aesthetic Medicine

9:30 am to 9:55 am: Leverage Body Shaping for Success

• Achieving Success with Light-Based Technologies
• Importance of Science and Versatility
• Key Factors in Selecting a Device

9:55 am to 10:25 am: CAC Session I – The Unique Marketing Needs of an Aesthetic Practice – Tracy L. Drumm

• Value of Image - Appearance Counts
• Winning Patient Education
• Avoid Critical Marketing Mistakes
• Keeping a Balance in Your Marketing Mix
• Increasing Patient Retention

10:25 am to 10:50 am: Strengthen Your Aesthetic Business with Solution-Based Skin Resurfacing – Greg Stickley

• Product Discussion / Scientific Review
• Practice Economics / Marketing Tactics
• Practice Building / Case Studies

10:50 am to 11:05 am: Break

11:05 am to 11:30 am: Rejuvenate Your Practice with Latest Light-Based Procedures – Diane Quibell

• Achieving Success with Light-Based Technologies
• Importance of Science and Versatility
• Key Factors in Selecting a Device

11:30 am to 12:00 pm: CAC Session II – Building and Managing an Aesthetic Practice – Jay Shorr

• Benchmarking Your Practice
• Increasing Staff Productivity and Profits
• Understanding Expense and Productivity Metrics

12:00 pm to 12:25 pm: Enhance Your Practice with Water Assisted Body Contouring – Jeffrey Caruth

• Product Discussion / Scientific Review
• Practice Economics / Marketing Tactics
• Practice Building / Case Studies

12:25 pm to 1:25 pm: Lunch

12:45 pm to 1:25 pm: Workshop: Sustaining Success with Facial Injectables

• Clinical Efficacy of Facial Injectables
• Utilizing Gateway Procedures to Cross-Sell
• Practice Building Strategies and Tactics

1:25 pm to 1:55 pm: CAC Session III – Motivational Management Principles – Jay Shorr

• Incentive Structures
• Team Building / Practice Efficiency
• Goal Setting / Practice Development
• Staff Satisfaction / Retention

1:55 pm to 2:20 pm: Optimize Skin Rejuvenation in Today’s Practice

• Product Discussion / Scientific Review
• Practice Economics / Marketing Tactics
• Practice Building / Case Studies

2:20 pm to 2:50 pm: CAC Session IV – Advanced Patient Marketing Techniques – Tracy L. Drumm

• Mastering the Consultation Process
• Invertising / Internal Marketing
  
• Patient Referral / Lead Generation
• Value Promotions
• Cross-Selling / Upselling

2:50 pm to 3:05 pm: Break

3:05 pm to 3:30 pm: Integrating an Eyelash Growth Treatment into Your Practice

• Clinical Efficacy of Eyelash Growth Treatments
• Utilizing Gateway Procedures to Cross-Sell
• Practice Building Strategies and Tactics

3:30 pm to 3:55 pm: Deliver the Total Facial Rejuvenation Experience – Dr. Farhan Taghizadeh

• Product Discussion / Scientific Review
• Practice Economics / Marketing Tactics
• Practice Building / Case Studies

3:55 am to 4:20 pm Transform Your Practice with Prescription Skincare

• Product Discussion / Scientific Review
• Practice Economics / Marketing Tactics
• Practice Building / Case Studies

4:20 pm to 4:50 pm: Interactive Learning Workshop – Jay Shorr & Tracy L. Drumm

• Activity Based Learning Modules
• Group Exercises with Expert Panel
• Team Roundtable Break-Outs

4:50 pm to 5:20 pm: Networking and Social Event

5:20 pm to 6:30 pm: Dinner and Educational Workshop:
Incorporating Growing Your Practice with Skin Care

6:30 pm Grand Prize Drawing