taa
 

THE Aesthetic Academy 2016 Agenda

Track Two: Certified Aesthetic Consultant Fast Track Certification Program – Advanced Techniques for Practice Success – Level X

THE Aesthetic Academy™ presents the Certified Aesthetic Consultant Fast Track Certification Program Level X. The program is designed as a highly-structured, interactive and intensive platform focused on growing your practice. Day one will cover all topics related to practice management and marketing. Day two will bring all attendees together in one general session and discuss aesthetic topics that include advanced body shaping technologies, energy-based anti-aging skin treatments, next-generation anti-aging skincare products, feminine rejuvenation and more.

Participants will have the opportunity to take an examination at the conclusion of day one to receive their Certified Aesthetic Consultant Level X certification. Faculty includes experts in the aesthetic industry, practice marketing, patient counseling and office management.



Program Agenda

Saturday, October 15, 2016

8:00 am - 8:30 am Registration and Breakfast

8:30 am to 10:45 am

Session I: Advanced Marketing Techniques
At the conclusion of this session participants should be better able to:

  • Examine their "brand" and determine how to modify or build their reputation
  • Improve the practice's positioning in the local market
  • Learn ways to improve the success of their internet activities
  • Create a more powerful social media marketing plan
  • Analyze the success of their "invertizing" and advertising activities to recruit and convert additional patients
  • Obtain methodology to improve all aspects of patient conversion rates

10:45 am - 11:05 am

Break

11:05 am - 12:45 pm

Session II: Advanced Counseling Skills
At the conclusion of this session participants will be better able to improve customer service dealing with the following types of patients:

  • The new patient
  • The undecided patient
  • The upset patient
  • The negotiator
  • The shopper
  • The VIP patient
  • The red-flag patient
  • The easy / moderate / hard to upsell patient

12:45 pm - 1:45 pm

Lunch

Scientific Lunch Workshops:

Catering to the Male Market
Jason Emer, M.D.
Sponsored by: BTL Aesthetics

New Aesthetic Category + New Patients = A Sustainable and Successful Practice
Jill Lezaic, D.O. and Sheila Nazarian, M.D.
Sponsored by: Miramar Labs

1:45 pm - 2:45 pm

Session III: Advanced Practice Metrics
At the conclusion of this session participants should be better able to:

  • Develop systems to identify return on investment (ROI)
  • Apply ROI formulas to all aspects of practice profit and loss
  • Analyze pricing strategies to improve profit
  • Learn to minimize waste and excess cost in practice
  • Become acquainted with negotiation tactics to lower costs

2:45 pm - 3:45 pm

Session IV: Management Skills
At the conclusion of this session participants should be better able to:

  • Deal with the most common performance-related problems
  • Improve team performance
  • Coach and counsel employees for higher levels of performance
  • Conduct a performance review and improve after one
  • Incentivize key staff
  • Understand the most common legal and risk management issues that confront aesthetic practices and how to avoid them
3:45 pm - 4:00 pm Break
4:00 pm - 6:00 pm Certified Aesthetic Consultant Exam
6:00 pm – 7:30 pm THE Aesthetic Awards Ceremony
Hosted By: Andrew P. Ordon, M.D., F.A.C.S.
   


Sunday, October 16, 2016

   
   
8:30 am – 9:00 am Registration and Breakfast
   
9:00 am – 3:00 pm

Lecture and Live Demonstrations

  Craig Mezrow, M.D.: Aesthetic Rejuvenation & Body Shaping – A Plastic Surgeons Perspective

Melanie Palm, M.D.: Ultherapy Treatment: A Foundational Therapy for Every Aesthetic Practice

J.D. McCoy, N.M.D.: The Art of Thermi

Robert Kessler, M.D.: The Skinny on Fat, Tightening and Firming

Bobby Awadalla, M.D.: The Role of Oral Supplements in Protection, Repair and Beauty

Chad Erickson: Creating the Ultimate Internet Presence

Christine Petti, M.D.: Neck Rejuvenation: Aesthetic Choices to Treat the Text Neck and Beyond

Gregory W. Chernoff, M.D.: Combining Needle RF with Fractionated CO2 – Head to Toe

E. Victor Ross, M.D.: Newer Fractional Technologies

Dore J. Gilbert, M.D.: RF Microneedling

Wendy E. Roberts, M.D.: Alopecia: Hair Loss as Part of the Complete Aesthetic Profile

   
  Advanced Body Shaping Techniques (Live Demonstrations)
Expert faculty will provide a comprehensive review of the leading body shaping procedures and technologies. New innovations covered and evaluated include: RF, Ultrasound, Waterjet, Kybella, laser, Cryolipolysis, fat transfer, energy-assisted liposuction, Vaser Hi-Def, Cellfina, Ultherapy and many others.
   
  Energy-Based Anti-Aging Skin Treatments (Live Demonstrations)
This course will focus on energy-based skin treatments for resurfacing and anti-aging with an emphasis on the latest technologies and techniques. Picosecond lasers, next-generation RF and Ultrasound devices will be critically evaluated by our expert faculty.
   
  The Emerging Market of Lipodissolving
Kybella is the hottest new injectable on the market offering the promise of creating a huge new wave of revenue for aesthetic practices addressing the consumer demand for non-invasive fat removal procedures. Yet there is a pipeline of other injectable products waiting for FDA approval which offer both economic and clinical advantages. Learn about them all and ensure that you are taking advantage of this major market trend.
   
  Next-Generation Anti-Aging Skincare Products
This session will provide insight into the many categories of available products and ingredients commonly used in skincare formulations and physician-dispensed cosmeceuticals. Learn about the most effective ingredients and how to choose the perfect regimen for your patients. Then focus on optimizing your dispensing economics to ensure that these annuity product lines, which retain and maintain the anti-aging effects of your procedures, are actually your most profitable revenue source.
   
  The Art of Feminine Rejuvenation
Receive a comprehensive review of the new technologies and treatments available for non-invasive feminine rejuvenation. Regarded as the most exciting and fastest growing segment of medical aesthetics, a wide-range of cash-pay feminine rejuvenation procedures are taking the industry by storm and creating a totally accretive revenue stream for smart practices across virtually all medical sub-specialties.
   
  *Program schedule and faculty subject to change

 

 

 

 


 

 

 

  • Bobby Awadalla, M.D.

  • Monica Bonakdar, M.D.

  • Gregory W. Chernoff, M.D. F.R.C.S.

  • Payman J. Danielpour, M.D.

  • Adam DeGraide

  • Jason Emer, M.D.

  • Chad Erickson

  • Dore J. Gilbert, M.D.

  • Jon M. Grazer, M.D., M.P.H.

  • Ron Hartley

  • Kian Karimi, M.D., F.A.C.S.

  • Robert Kessler, M.D., F.A.C.S.

  • Jill Lezaic, D.O.

  • J.D. McCoy, N.M.D.

  • Sheila Nazarian, M.D.

  • Andrew P. Ordon, M.D., F.A.C.S.

  • Melanie Palm, M.D.

  • Sam Peek

  • Christine Petti, M.D., F.A.C.S.

  • David Philips

  • Wendy E. Roberts, M.D.

  • Lori J. Robertson R.N., M.S.N., F.N.P.-C., E.

  • Victor Ross, M.D.

  • Darren Seigel, Esq.

  • Jay A. Shorr

  • Mara Shorr

  • Farhan Taghizadeh, M.D.

  • Robert James Troell, M.D., F.A.C.S.

  • Lisa Wark

  • Greg Washington, Sr.

  • William Philip Werschler, M.D., F.A.A.D., F.A.A.C.

  • Cheryl Whitman