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CAC

THE Aesthetic Academy 2010

TRAINING AND
CERTIFICATION CURRICULUM

Building a strong aesthetic practice requires great clinical outcomes, outstanding service and strong business acumen. Leading aesthetic physicians know that they alone cannot do it all. Success requires a team that is informed, motivated, engaged and highly skilled in sustaining a financially successful aesthetic practice.

Under the direction and sponsorship of THE Aesthetic Practice Association™ (TAPA) and the Certified Aesthetic Consultant™ (CAC) program, THE Aesthetic Academy offers advanced practice management education and training. This program is taught by a faculty of leading aesthetic physicians and practice management experts who will provide personal instruction via live activity based learning exercises.

THE Aesthetic Academy promotes the enduring benefits of continued education and training obtained from certification via the CAC program. These valuable resources will serve as highly effective tools for retaining and applying lessons learned at THE Aesthetic Academy. 

REGISTRATION OFFER

To further jumpstart your training, each person who registers for THE Aesthetic Academy will receive a complimentary one year membership to THE Aesthetic Practice Association and a complimentary trial of the CAC online educational program.

Complimentary year Tapa Membership

 

Complimentary CAC trial

CAC Curriculum
The Certified Aesthetic Consultant (CAC) program will serve as the foundational curriculum for THE Aesthetic Academy. The CAC curriculum consists of four educational modules: Basic Science, Marketing Principles, Consultation Skills and Business Practices.

BASIC SCIENCE

  • Skin Structure and Aging
  • Energy Source and Devices
  • Energy Device – Tissue Interaction
  • Clinical Targets of Energy Devices
  • Treating the Aging Face

 

 

MARKETING PRINCIPLES

  • Internet Marketing
  • Media Selection and Placement
  • Consumer Workshops
  • Generating Referrals
  • Invertising

CONSULTATION SKILLS

  • Consultation Closure: Phone/Internet
  • Expectation Management and Selling Skills
  • Handling Complaints and Complications
  • The Aesthetic History and Informed Consent
  • Pricing and Fee Discussion Strategies
 

BUSINESS PRACTICES

  • Tracking Conversion Rates
  • Physician/Practice Leadership
  • Basic Business Financials
  • Laser Safety
  • Effective Photography

 

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